Free, no strings attached

Your site has errors. I'll tell you which, free.

I go through your site page by page with the same tools agencies use, and hand you a report of what's broken. No jargon and no obligation to hire anything.

I WANT IT

Takes me a couple of days. All I need is your site's address.

What SEO is, plainly

SEO is the set of things that make Google understand your site and decide to show it when someone searches for what you sell. It isn't magic or tricks: it's that the page loads fast, is well written, and that its code says clearly what it's about.

If your site doesn't come up when someone searches for your service in your city, that customer goes to your competition. Not because they're better, but because their page is better built.

Why it matters, in three numbers

50 ms

How long it takes someone to form an opinion of your site on opening it. Before reading a single word.

53%

Of mobile visits leave if the page takes more than 3 seconds to load.

Page 1

Almost nobody goes past it. Being on page two is the same as not being there.

What I check on your site

The crawl walks every one of your pages, the way Google would, and notes everything it finds wrong.

Broken links and pages

Links that go nowhere and pages returning errors. Each one is a lost visitor and a negative signal to Google.

Titles and descriptions

The missing ones, the duplicated ones, and the ones cut short for being too long. It's the first thing someone sees in search results.

Heading structure

Whether your pages have a hierarchy or are just a pile of loose text. Google uses it to understand what each section is about.

Image weight and format

Heavy photos slowing down loading, and the ones with no description, which therefore don't exist for the search engine.

Real speed

How long your page actually takes to become usable, not what your hosting provider claims.

Duplicate content

Pages competing against each other without you knowing. Google picks one and discards the rest, and rarely the one you wanted.

Mobile behaviour

Google judges your site by its mobile version, not the desktop one. That's usually where the problems are.

What Google sees and what it doesn't

Pages you blocked by accident, others it can't find, and the sitemap that tells it where to start.

The terms you'll read in the report

Explained once, so you don't have to look them up.

Meta title

The blue headline that appears in Google. It isn't the title shown inside your page: it's the one that decides whether someone clicks. It gets cut past 60 characters.

Meta description

The grey paragraph under the headline in results. It doesn't change your ranking, but it does change how many people come in. It gets cut near 155 characters.

H1, H2, H3 tags

The hierarchy of titles inside the page, like a book's table of contents. The H1 is the main topic and there should be only one; H2s are the sections. Google reads them to understand the structure.

Alt text

The description of an image. It's what ranks you in Google Images and what someone using a screen reader hears. Without it, the photo doesn't exist for anyone who can't see it.

WebP and AVIF

Modern image formats that weigh considerably less than a JPG at the same quality. A camera photo weighs megabytes; served this way it can come down to a few hundred kilobytes.

Canonical URL

The tag that tells Google which is the real version of a page when several are similar. Set wrong, it hides pages you did want shown.

Load time

Google measures how long your page's main element takes to appear. Under 2.5 seconds is considered good; over 4, bad. And yes, it affects your ranking.

Crawling and indexing

Crawling is Google walking your pages; indexing is it deciding to keep them. You can be crawled and not indexed, which is the same as not existing.

And now, getting cited by AI

More and more people ask ChatGPT, Perplexity, or Gemini instead of searching Google. Those systems read websites too, and they choose who to cite based on how well structured the information is.

The same things that rank you on Google make you citable by AI: clear headings, structured data declaring who you are and what you do, direct answers, and content that loads without obstacles. A messy site doesn't get cited, it gets ignored.

The audit includes whether your site has the structured data these systems need to understand you.